Search engine optimization
(SEO optimization) is the art of placing your
website in the first few pages of a search engine
for a strategically defined set of keywords.
Search engine optimization leads to an increase
in targeted traffic to your internet property
thus resulting in more leads and sales. .
Why Search
Engine Optimization
Major search engines command
over 400 million searches everyday, day after
day. Search engine optimization helps you
get this piece of the pie, which you might
be losing otherwise to your competition
Search engine optimization
offers a much better return on investment
compared to banner campaigns or pay per click
campaigns
Search engine optimization
helps you capture targeted traffic... people
who are already looking for the product or
service you offer
Search engine optimization
is a long term and permanent answer to your
traffic woes. Once a website has been optimized
for search engines it can stay at the top
for long periods of time
Search engine optimization
results in huge savings on ad-spent using
traditional channels of marketing
Search
Engine Optimization with Events Webhost
We work with
clients in varied fields from all over the world
and offer them unique and customized search
engine optimization programs. Our clients hold
top 10 rankings for competitive keywords in
various fields like web designing, lead generation,
insurance, travel, training and education, finance,
marketing among others.
We offer comprehensive search engine optimization
programs, which include:
Website Review
The first step in the process of SEO involves
the identification of spider stoppers in a
website. These may include broken links, Non-optimized
titles, missing tags, non-optimized link structure
among other factors.
Competition Analysis
Websites of competitors, which have undergone
search engine optimization sometimes, offer
valuable clues with regards to the right keywords
to target. Also studying the competition helps
us identify and finalise the SEO plan for
your website.
Keyword Identification
Many websites in spite of ranking high, do
not get enough traffic. This maybe because
the keywords that they are targeting may not
be the keywords being searched for, on the
search engines. Keyword identification is
a very important part of search engine optimization
and includes researching keywords using various
resources in the quest for finding related
yet popular phrases.
Page Optimization
This step in the process of SEO involves the
actual optimization of your web pages. Here
pages will be optimized with regards to tags,
link structures, images, body text, and other
visible and invisible parts.
Building Incoming Links
A good link exchange campaign is the key to
achieving good rankings for competitive keywords.
Our link exchange campaigns are human powered,
and done completely manually. This step of
SEO involves
Identifying potential link partners
- These are websites which complement
your website in content and have a good
search engine presence
Securing The Link Exchange - This involves
contacting the webmasters or site owners
and getting our link reciprocated
Manual Submissions to search engines
and directories
Manual Submissions to search engines and directories
is a process often referred as search engine
submissions. Many advertise a quick and simple
software or service which helps submit to
over 1000 engines for a few dollars, but few
tell you that it is the top 10 engines that
command over 85% of the internets search engine
traffic.
Our search engine optimization campaign involves
systematic submissions, done manually, to
the top search engines and directories
Analysis and Tweaking
Search engine optimization is a long-term
solution to your traffic woes. Our comprehensive
search engine optimization packages involve
continuous fine tuning of the website based
on traffic trends and ranking trends. Search
engines often change their algorithms... We
tweak your website to compensate of the changes,
hence enabling you to stay on top
SEO Campaign Tracking
Our inhouse web analytics application helps
track not only traffic but also the conversion
rates and ROI on your search engine optimization
and other web marketing initiatives. The beta
version of our campaign tracker allows live
reporting and highlights ranking trends for
each key-phrase in the search engine optimization
campaign.
Comprehensive Reporting
We believe in keeping our clients informed.
Our comprehensive reporting process helps
you, our client, know about the exact schedule
and steps that we follow for the search engine
optimization of your website. We offer periodic
comprehensive ranking, link exchange and schedule
reports in addition to having a dedicated
account manager just a phone call away.
Our search engine optimization packages are customized
to fit your requirements and budget.